Finding your rhythm
Some hydrating eye masks are gentle enough for more regular use, while formulas containing stronger active ingredients may need to be used less frequently.
When are eye masks particularly useful?
Try them before an event, after travelling, when your under-eyes feel dry, before applying makeup, during your evening skincare ritual or after a particularly tiring week.
Consistency over quantity
Consistency matters more than using eye masks every single day. A quiet ritual a few times each week can become an easy way to give the delicate eye area some extra care.
And remember: under-eye care works best alongside daily SPF, hydration, sleep and a consistent skincare routine.